BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Actual Buyer
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Possible Buyer
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The group of actual and possible buyers
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Special Place
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Detailed explanation-1: -The traditional view of marketing is that the firm makes something and then Sells it. The traditional concept of marketing corresponds to the general notion of marketing, which means selling goods and services after they have been produced.
Detailed explanation-2: -NEEDS AND WANTS: The focus of marketing is on the satisfaction of the needs and wants of individuals and organizations.
Detailed explanation-3: -Modern Marketing Concept : Modern marketing concept focuses on customer’s need and wants and it aims in meeting the customer’s satisfaction. Modern marketing is customer oriented.
Detailed explanation-4: -Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.