BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -All marketing managers have the same goal: to understand and please their customers. The execution of the 4Ps is flexible-only one piece needs to be in place and sending a consistent message for the overall product to be attractive to the customer.

Detailed explanation-2: -Company goals: Do it with success in mind. The marketing concept is a philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals.

Detailed explanation-3: -Key Takeaways Companies use market research to test the viability of a new product or service by communicating directly with a potential customer. With market research, companies can figure out their target market and get opinions and feedback from consumers in real-time.

Detailed explanation-4: -What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.

Detailed explanation-5: -Search qualities are the attributes that may be evaluated prior to purchase, as the customer learns about the competitive offerings. For example, when you go to a department store to purchase socks, you can just look at a pair and know before buying them whether you’ll like them.