BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
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Detailed explanation-1: -To marketers, the most important feature of segments is their size, not their profitability. All of the qualities that marketers care about may be mapped onto segments in any product category. Regarding the phrase “time is money, ” what type of effect does time seemingly have on money? negative effect.
Detailed explanation-2: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
Detailed explanation-3: -Which of the following is true of market segmentation? It helps firms design specific marketing strategies suited for specific market segments.