BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Both A and R are True and R is the correct explanation of A
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Both A and R are True and R is not the correct explanation of A
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A is true but R is false
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A is false but R is true
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Detailed explanation-1: -Q. Assertion (A): Advertising is an impersonal form of communication. Reason (R): Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups. Both (A) and (R) are true, and (R) is the correct explanation of (A).
Detailed explanation-2: -(ii) Impersonality There is no direct face to face contact between the prospect and advertiser. It is therefore, referred as the impersonal method of promotion. (iii) Identified Sponsor Advertising is undertaken by some identified individual or company, who makes the advertising efforts and also bears the cost of it.
Detailed explanation-3: -Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services or the sponsor itself-essentially commercials and ads (whether digital or print).
Detailed explanation-4: -Advertising does not have an immediate feedback loop. The target audience receives the message, but it is not possible to get immediate feedback about how the message made the prospective buyers feel. As a result, the lack of direct feedback makes it difficult to know how well the message was received.