BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Brand Identity
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Brand Image
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Brand Recall
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Brand Recognition
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Detailed explanation-1: -Brand perception is the sum of a consumer’s feelings, experiences, and thoughts about a product or service. It’s what people believe a brand represents, rather than what a brand says it represents.
Detailed explanation-2: -Kotler defines brand image as “the set of beliefs, ideas and impressions” that a person holds about a brand. Put simply: A brand’s image dictates how a person views and understands the identity, purpose and values of a brand.
Detailed explanation-3: -Brand image is a consumer’s interpretation of your company and its products and services. It takes form inside the consumer’s mind based on their experiences and interactions, as well as their perception of your company’s mission and values.
Detailed explanation-4: -Customer experience (CX) is the sum total of customers’ perceptions and feelings resulting from interactions with a brand’s products and services.