BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Beta company makes items you typically see in a sports store. If they sell golf balls, which of the following would be expansion in the breadth direction?
|
|
first aid
|
|
|
golf clubs
|
|
|
soccer balls
|
|
|
fishing gear
|
Explanation:
Detailed explanation-1: -The particular assortment of products a business offers to meet its market’s needs and its company’s goals is its product mix.
Detailed explanation-2: -Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm.
Detailed explanation-3: -Which of the following items is an example of brand extension? Dove soaps offer deodorant, body lotions, and hair care products, all called Dove.
Detailed explanation-4: -An example of marketing through sport is the Opel brand using Valentino Rossi to promote their car model Opel Adam.
There is 1 question to complete.