BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Generic name of a product
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Brand name of a product
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Brand mark of a product
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Detailed explanation-1: -Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate’s oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate.
Detailed explanation-2: -Colgate-Palmolive’s history traces back to the early 19th century when William Colgate, a soap and candle maker, began selling his wares in New York City under the name William Colgate & Company. After his death in 1857, the company was run by his son, Samuel Colgate, under the new name Colgate & Company.
Detailed explanation-3: -Colgate: This toothpaste brand that has been around for many years and is still popular with consumers. Crest: This is another brand that offers a wide assortment of purpose, such as whitening toothpaste, toothpaste that offers tartar build-up protection and toothpaste specifically flavored for the children.
Detailed explanation-4: -For over 200 years, Colgate has been carrying out its business internationally. Even today in India, Colgate is a brand that is known for its quality, its affordability, its product range, and most importantly its goodwill.