BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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needs, value
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value, relationships
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wants, needs
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relationships, value
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Detailed explanation-1: -In 2012, Dr Philip Kotler defined marketing as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Detailed explanation-2: -According to Kotler and Armstrong, “Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.” Mareting starts with creating value for customers.
Detailed explanation-3: -According to Kotler & Keller (2012), marketing is how to identify and meet human needs and social needs. One of the simplest definitions of marketing is “meeting profitable needs", that is how to turn a need into a profitable business opportunity.
Detailed explanation-4: -Philip Kotler, the Marketing Guru, defines Marketing Management as “the process of bringing required changes to sales operations through the effective planning, implementation, and analysis of marketing techniques.”