BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The zero-level marketing channel is referred to as such because it does not use a middle-man. It is characterized by the direct sell from the manufacturer to the consumer. a. one-level-one example of a one-level marketing channel is a retailer.

Detailed explanation-2: -Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing.

Detailed explanation-3: -A zero level channel, commonly known as direct marketing channel has no intermediary levels. In this channel framework manufacturer sells merchandise directly to customers. An example of a zero level channel would be a factory outlet store.

Detailed explanation-4: -Producer → Customer (Zero-level Channel) The producer sells the goods or provides the service directly to the consumer with no involvement with a middle man such as an intermediary, a wholesaler, a retailer, an agent, or a reseller.

Detailed explanation-5: -Level Zero: A level zero distribution channel is the simplest. It involves a direct sale from manufacturers to consumers with no intermediary. Level One: A level one channel has one intermediary as the middleman between the producer and consumer. An example is a retailer between manufacturer and consumer.