BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Goods are dominated by credence and experience qualities, and services are mostly comprised of experience and search qualities.

Detailed explanation-2: -What does good variability consists of? The customization and tailoring of the service delivery for the customer’s unique needs. Services are said to be less variable than products. A “product” is the general term used to describe both goods and services.

Detailed explanation-3: -Search attributes are ones that can be verified prior to purchase through direct inspection or readily available sources. Experience attributes are ones that can be verified only after use of the product (Ford et al., 1990).

Detailed explanation-4: -Search Goods. These goods are commodities that have attributes that the buyer can evaluate before purchasing. With search goods, you can assess both the price and the value before purchase. Examples include paper towels, gasoline, apples, bottled water, canned vegetables, clothing, furniture, etc.