BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.

Detailed explanation-2: -Philip Kotler, the Father of Modern Marketing, Will Never Retire.

Detailed explanation-3: -In 2012, Dr Philip Kotler defined marketing as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

Detailed explanation-4: -Philip Kotler, an economist, devised a model that recognises customers have five levels of need, ranging from functional or core needs to emotional needs. The model also recognises that products are merely a means to satisfy customers’ varying needs or wants.

Detailed explanation-5: -Philip Kotler has made unparallel contribution to the field of marketing by writing over 80 books and 150 articles on the subject. He has created concepts such as marketing mix, social marketing, demarketing, prosumers and atmospherics. Indeed, he is regarded as the father of modern marketing.