BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Definition: Demographic segmentation groups customers and potential customers together by focusing on certain traits such as age, gender, income, occupation & family status.

Detailed explanation-2: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It’s among the four main types of marketing segmentation, and perhaps the most commonly used method.

Detailed explanation-3: -Under gender segmentation, the database is divided into male or female. Both men and women have different interest in terms of shopping for various products such as apparel, cosmetics, perfumes, shoes etc. and even food habits.

Detailed explanation-4: -Age segmentation means focusing on the age range most valuable to your product or service. Marketing demographic age brackets are usually 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and older.

Detailed explanation-5: -What is Demographic Segmentation? Demographic segmentation refers to the categorization of consumers into segments based on their demographic characteristics. This includes variables such as age, gender, income, education, religion, nationality, etc.