BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Generally speaking, broadcast advertising is radio, television, and Internet advertising. The commercials aired on radio and televisions are an essential part of broadcast advertising. The broadcast media like radio and television reaches a wider audience as opposed to the print media.

Detailed explanation-2: -The term ‘broadcast media’ covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the media and press.

Detailed explanation-3: -Radio advertising is defined as the promotion of goods or services through radio broadcasts, whether in the form of commercials or programming.

Detailed explanation-4: -Television advertising refers to the process of creating and airing commercials on television with the aim to promote a product or service. TV advertising is one of the most common and effective ways to reach consumers. This is because it offers a wide reach, frequency, and impact.