BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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In a sponsorship agreement, the sponsor’s privilege of having its goods or services used at the event ____
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Product positioning
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Product yoga
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Explanation:
Detailed explanation-1: -Product positioning is the sponsor’s privilege of having its goods or services used at the event. Selling Lay’s Potato Chips at your event is giving the company excellent product positioning as a result of its sponsorship agreement with you.
Detailed explanation-2: -A sponsorship agreement is a legally binding contract, written to provide fair and equitable transactions between a company or individual that is promoting the company, and the company that holds a brand, product, or offers a service. Sponsorship is a form of marketing.
Detailed explanation-3: -In a sponsorship deal, a brand may pay some (or all) of the costs of a project in return for brand exposure to their target audience.
There is 1 question to complete.