BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a(n)
A
marketing-information management system.
B
double-entry bookkeeping system.
C
file of employee records.
D
inventory control system.
Explanation: 

Detailed explanation-1: -A marketing information system has four components: the internal reporting system, the marketing research systems, the marketing intelligence system and marketing models.

Detailed explanation-2: -Marketing planning is the process of defining activities that will support business goals and establishing a timeline for when that work will be completed. The conversation should be rooted in your marketing strategy-this represents the “why” and keeps the team focused on ideas that will be most impactful.

Detailed explanation-3: -Marketing decision support system (MDSS). This data can be retrieved from special analytics software and services that help marketers collect, store, and analyze data to make better decisions.

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