BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Labelling
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Branding
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Trade Mark
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Packaging
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Detailed explanation-1: -The phrase “packaging is a silent salesman” is referring to the fact that despite how much money you invest in advertising or how popular your product is by word of mouth, the packaging works as a silent salesman because consumers form their first impression of your brand by looking at your packaging.
Detailed explanation-2: -Packaging acts as a silent salesman because the customers assess the quality and features of a product from its packaging. It also provides detailed information about the product by acting as a label in certain products.
Detailed explanation-3: -Answer: Labelling act as a silence salesman because it attracts the customer by providing the necessary information.
Detailed explanation-4: -That is why retail store signage is called the “Silent Salesman” because they communicate with customers in efficient and direct ways and never ask for a coffee break!