BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product Mix
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Brand name
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Brand mark
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Trade mark
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Detailed explanation-1: -The non-visual elements that define a brand identity in written communications and spoken language.
Detailed explanation-2: -A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category.
Detailed explanation-3: -Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers’ minds. Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.
Detailed explanation-4: -Brand recognition is a concept used in advertising and marketing. It is considered successful when people are able to recognize a brand through visual or auditory cues such as logos, slogans, packaging, colors, or jingles rather than being explicitly exposed to a company’s name.
Detailed explanation-5: -A brand name is the part of the brand that can be vocalized.