BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Pricing
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Place
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Promotion
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Label
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Detailed explanation-1: -You can evaluate the market potential of a segment by looking at the number of potential customers in the segment, their income and the number of people in the segment who need the kind of product you offer.
Detailed explanation-2: -Market segmentation informs your marketing strategy. It is a technique to identify and qualify a market and its opportunity. Segmentation involves dividing a broad target market into subsets of customers, regions, or industries that have, or are perceived to have, common needs, interests, and priorities.
Detailed explanation-3: -Potential customers are identified by criteria such as age, race, religion, gender, income level, family size, occupation, education level and marital status.