BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the Microenvironment
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the Macroenvironment
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Detailed explanation-1: -The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.
Detailed explanation-2: -The macroenvironment consists of the larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces.
Detailed explanation-3: -What is macro environment? Home Dictionary Macro environment. In the field of marketing, the macro environment is the set of external factors and forces, not controlled by the company, that influence its development. It mainly includes demographic, economic, cultural, technological, legal or political elements.
Detailed explanation-4: -The micro environment is specific to a business or the immediate location or sector in which it operates. In contrast, the macro environment refers to broader factors that can affect a business. Examples of these factors include demographic, ecological, political, economic, socio-cultural, and technological factors.