BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Marketing decision makers in a firm must constantly monitor competitors’ activities-their products, prices, distribution, and promotional efforts-because
A
The competitors may be violating the law and can be reported to the authorities
B
The actions of competitors may threaten the monopoly position of the firm in its industry
C
The actions of competitors may create an oligopoly within an industry
D
New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm’s marketing mix
Explanation: 

Detailed explanation-1: -Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Detailed explanation-2: -Marketing Research Notes: Marketing research plays a key role in the marketing system. It provides data on the effectiveness of the marketing mix and insights for necessary changes. Marketing research is a main data source for management information systems and DSS.

There is 1 question to complete.