BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Organizational function
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Set of Process
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Meeting consumer needs
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All of above
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Detailed explanation-1: -Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Detailed explanation-2: -The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers’ needs and wants.
Detailed explanation-3: -Dictionary.com defines marketing as “The action or business of promoting and selling products or services.” In simple words, marketing is the process of attracting potential customers and clients to a product or service.
Detailed explanation-4: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.