BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Marketing is an exchange: the company offers something (e.g., a flight), and the customer offers something in return (e.g., a payment). Some customers will seek value and low prices, while others seek top quality.

Detailed explanation-2: -The objective of a marketing exchange is to receive something that is desired more than what is given up to get it. In other words, it involves a reward in excess of costs. Fourth, the parties involved in the exchange must be able to communicate with each other in order to make their something of value available.

Detailed explanation-3: -Exchange is the act of obtaining a desired object from someone by offering something in return. For example you go into a restaurant and order your favourite meal. You eat the food and then you pay for it with your credit card. That’s a basic exchange relationship.

Detailed explanation-4: -The value exchange is the sales transaction between your company and its customers. This transaction happens repeatedly over and over again. The health of the exchange transaction has a significant impact on the overall health and success of the business.