BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Marketing is defined as the process of developing, promoting, pricing, and distributing goods and services to customers in order to satisfy customer needs and wants.
A
True
B
False
Explanation: 

Detailed explanation-1: -Marketing is about planning and executing the development, pricing, distribution and promotion of products and services to satisfy the needs of your customers. The main role of marketing is to deliver customer value to attracting new customers and keeping existing ones.

Detailed explanation-2: -Define “Marketing”. The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants. Goods are tangible items such as sports equipment. That is, you can touch and feel them.

Detailed explanation-3: -Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (

Detailed explanation-4: -The American Marketing Association (AMA) defines marketing as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives."

There is 1 question to complete.