BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Marketing management is ____
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managing the marketing process
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monitoring the profitability of the company’s products and services
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the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
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developing marketing strategies to move the company forward
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Explanation:
Detailed explanation-1: -Marketing management is ‘the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value’.
Detailed explanation-2: -Marketing management is the art and science of choosing target markets and getting.
Detailed explanation-3: -Philip Kotler has defined Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management.
There is 1 question to complete.