BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Customer focused marketing is the process of determining customer needs and wants in order to drive the working force behind the company’s products or services. Managers in the company must determine key factors about its customers in order to steer its marketing approach.

Detailed explanation-2: -What are customer needs? Customer needs are the psychological and physical motivations that make someone want to purchase a product or service and stay loyal to that business. For example, customers today need quick and convenient ways to reach support online.

Detailed explanation-3: -An approach called “customer focus” centers business decisions around customers’ needs. Businesses prioritize serving their customers instead of maximizing profits based on how those choices affect customers. This long-term approach fosters trust and loyalty and can generate more revenue.

Detailed explanation-4: -The Marketing Concept focuses on the needs of the buyer. 2. The Sales Concept is preoccupied with the seller’s need to convert his/her product into cash. The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer’s problem (needs).