BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Of the five value dimensions, which has been called the most important factor in long-term success?
A
Innovation
B
Responsiveness
C
Delivery
D
Quality
Explanation: 

Detailed explanation-1: -The first cultural dimension is power distance, the degree to which members of a society accept differences in power and authority. In societies with high power distance, people are more likely to accept that power inequality is good and acceptable.

Detailed explanation-2: -The five service quality dimensions are tangibility, reliability, responsiveness, assurance, and empathy.

Detailed explanation-3: -(1985) to measure service quality throughout five service quality dimensions, namely: tangibility, reliability, responsiveness, assurance, empathy.

Detailed explanation-4: -He identified five dimensions or ‘problem areas’ which represent differences among national cultures (Hofstede, 1997): power distance, uncertainty avoidance, individualism/collectivism, masculinity/femininity and long-term orientation.

There is 1 question to complete.