BACHELOR OF BUSINESS ADMINISTRATION

Previous
Next

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
One behavioral segment of great importance to the marketer is the ____ of the focal brand because it is relatively easy to communicate to this group.
A
past user
B
future user
C
current user
D
non-user
Explanation: 

Detailed explanation-1: -One of the most important subcategories of behavioral segmentation is customer usage. You need to know who your power customers are: These are the people who are buying most often from your company. They deserve extra attention and the most personalized marketing you can create.

Detailed explanation-2: -When marketers use behavioral segmentation to better reach an audience, they break the audience into types of buyers, such as holiday buyers, buying for a purpose, or bulk buyers.

Detailed explanation-3: -C. Which of the following is true about behavioral segmentation on the basis of the loyalty variable? A. Only consumers who seek premium or luxury services are subjected to behavioral segmentation based on the loyalty variable.

Detailed explanation-4: -What do marketers use to help identify the objectives the marketing group wants to accomplish in the future? goals of the plan, and all strategies are based on those goals.

There is 1 question to complete.
Previous
Next