BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
The selling process which results from the identification and anticipation of customer requirements.
|
|
|
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
|
|
|
An accounting process of minimizing costs and maximizing revenues.
|
|
|
The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers.
|
Detailed explanation-1: -The Chartered Institute of. Marketing offers the following definition for marketing: “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”
Detailed explanation-2: -Which of the following is the best definition for marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Detailed explanation-3: -A. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization. Explanation: This definition of marketing is one of the most comprehensive definitions of Marketing.
Detailed explanation-4: -Answer and Explanation: The answer is a. creating, communicating and delivering value. Marketing communicates and delivers value by creating narratives regarding the benefits and use of products.