BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Psychographic factors may include personality characteristics, lifestyle, social class, habits, behaviors, and interests. Each of these unique psychological factors greatly influences a consumer’s behavior. You then use these factors to segment your audience based on their psychographic makeup.

Detailed explanation-2: -The first stage of the Consumer Decision Making Process, need recognition takes place when a consumer identifies an unmet need.

Detailed explanation-3: -Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power. Market offerings are a combination of products, services and experiences offered to a market to satisfy a need or want.

Detailed explanation-4: - Alternative marketing relies on buzz, word-of-mouth, and lifestyle messages at times and in places where consumers relax and enjoy hobbies and events. Integrating these venues into an integrated marketing program that speaks with a clear voice and message will be the goal.