BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.

Detailed explanation-2: -Answer and Explanation: True. Marketing segmentation includes targeting a specific customer group based on benefits they would receive to optimize sales of a defined product within that group.

Detailed explanation-3: -Answer and Explanation: The false statement is (C) Customer segmentation is often used to assess the financial potential of groups of customers. See full answer below.

Detailed explanation-4: -Positioning is the last stage in the Segmentation Targeting Positioning Cycle. Once the organization decides on its target market, it strives hard to create an image of its product in the minds of the consumers. The marketers create a first impression of the product in the minds of consumers through positioning.