BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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brand extension strategy
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mixed branding strategy
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co-branding strategy
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industrial branding strategy
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Detailed explanation-1: -A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.
Detailed explanation-2: -Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Co-branding can boost the reputation of two or more brands, depending on the strategy employed.
Detailed explanation-3: -Industrial goods are bought and used for industrial and business use. Consumer goods are ready for the consumption and satisfaction of human wants. While industrial goods are made up of machinery, plants, and raw materials, consumer goods are commodities purchased by a buyer like clothing, food, and drinks.
Detailed explanation-4: -Umbrella branding also called family branding, is a marketing strategy where a single brand name is used to increase the sale of two or more similar products. Umbrella branding is used in companies that have positive brand equity.