BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Usable benefit
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Product combinations
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Instant Draws and assigned gift
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Lucky Draw
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Detailed explanation-1: -(6) Instant Draw and Assigned Gift: For example, on buying a car when the card is scratched such gifts are offered – TV, Refrigerator, Computer, Mixer, Dinner Set, Wristwatch, T-shirt, Iron Press, etc.
Detailed explanation-2: -The sales promotional techniques are: Discounts, vouchers, and coupons. Gifts. Usable benefits.
Detailed explanation-3: -Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
Detailed explanation-4: -Consumer Sales Promotion Techniques. Most consumers are familiar with common sales promotion techniques including samples, coupons, point-of-purchase displays, premiums, contents, loyalty programs and rebates.