BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Select the factor based on the explanation:Companies will modify or change their products to meet the needs of customers based upon research and customers comments. It is important that they keep up with demand.
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Product Line (Depth, Extension & Contraction)
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Branding
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Packaging
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Product Modification
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Repositioning
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Explanation:
Detailed explanation-1: -The 8 key factors involved in new product development are Knowledge Management, Market Orientation, New Product Development Process, New Product Development Speed, New Product Development Strategies, New Product Development Teams, Technology and Top Management Support.
Detailed explanation-2: -A customer is surrounded by four key factors when considering any purchase: the product, the price, the promotion and the sales channel.
There is 1 question to complete.