BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Select the technique and example used in pricing products.Technique:Setting higher than average prices to send a message to customers that the product has a status and is prestigious. Example:Sneakers of a particular brand that cost $180
|
|
Odd-Even Pricing
|
|
|
Prestige Pricing
|
|
|
Multiple Unit Pricing
|
|
|
Bundle Pricing
|
Explanation:
Detailed explanation-1: -There are many different pricing strategies, but Competitive Pricing, Cost-plus Pricing, Markup Pricing and Demand Pricing are four common methods for small business owners to use.
Detailed explanation-2: -Price skimming. Set a high price and lower it as the market evolves.
There is 1 question to complete.