BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -What is the correct order of steps of the marketing research process? Define the problem or opportunity, develop a research plan, collect the information, analyze the data, and take action.

Detailed explanation-2: -We can directly observe attitudes, but we cannot use behaviors to infer attitudes and psychological states. Which of the following is NOT a demographic variable? A market segment is an individual customer who shares similar inclinations toward your brand.

Detailed explanation-3: -For marketing to have an equal vote in company decisions, it needs to quantify the effectiveness of marketing programs in financial terms. John just purchased a new Honda Civic from the local Honda dealership. Even though John was happy and Honda made a profit, this was not a symbiotic relationship.

Detailed explanation-4: -Customer satisfaction is important because it illustrates whether your customer base likes what you’re doing. Research shows that high satisfaction leads to greater customer retention, higher lifetime value, and a stronger brand reputation.