BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Detailed explanation-1: -Sometimes segments appear small only because the clustering was done too finely. It is easier to identify, obtain information on, and woo customers who are currently using a competitor’s brand or who aren’t even purchasers in the category.
Detailed explanation-2: -Which of the following is true of market segmentation? It helps firms design specific marketing strategies suited for specific market segments.
Detailed explanation-3: -Answer and Explanation: The correct answer is (3.) They assume that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product. Market-oriented firms do not believe in aggressive sales as they have a constant focus on customers’ needs.