Sunita took her niece, Aishwarya for shopping to Benetton to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs. 500 or above at a famous eating joint.Identify the technique of sales promotion used by the company in the above situation.

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Sunita took her niece, Aishwarya for shopping to ‘Benetton’ to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs. 500 or above at a famous eating joint.Identify the technique of sales promotion used by the company in the above situation.

A	Rebate
B	Discount
C	Usable Benefit
D	Lucky Draw

Explanation:

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