BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
A
Product
B
Exchange
C
Production
D
Customer
Explanation: 

Detailed explanation-1: -In marketing, the act of obtaining a desired object from someone by offering something of value in return is called the exchange process.

Detailed explanation-2: -Barter is an act of trading goods or services between two or more parties without the use of money-or a monetary medium, such as a credit card. In essence, bartering involves the provision of one good or service by one party in return for another good or service from another party.

Detailed explanation-3: -Pricing is the act of determining the value of a product or service. Pricing determines the cost paid by a customer, but it may or may not be tied to the cost paid by the business to produce the product or service.

Detailed explanation-4: -Pricing is a process of fixing the value that a manufacturer will receive in the exchange of services and goods.

Detailed explanation-5: -Bartering With Consumer Goods In its simplest form, bartering is the exchange of one valuable product for another between two individuals.

There is 1 question to complete.