BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A sales orientation is based on the beliefs that people will buy more products if aggressive sales techniques are used and that high sales volumes produce high profits. A market-oriented organization focuses on satisfying customer wants and needs while meeting organizational objectives.

Detailed explanation-2: -The marketing concept is a philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals.

Detailed explanation-3: -Companies adopt one of four philosophies when deciding on how to create an organizational marketing process. The four philosophies are production, sales, marketing and societal marketing orientations.

Detailed explanation-4: -Sales orientation is a business model that’s focused on making the best product and services without considering customer’s wants or needs. Typically, this approach uses aggressive, outbound sales tactics and marketing promotions to drive revenue.