BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
true
|
|
|
false
|
Detailed explanation-1: -The central element of what is purchased is called the “core, ” and anything bought on top of that is called the “value-addeds.” true.
Detailed explanation-2: -The functions of marketing add value to a product. they make it more useful. The added value in economic terms is call utility.
Detailed explanation-3: -What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.
Detailed explanation-4: -Goods that are tangible include anything that can be physically touched, including things like printed books, CDs and DVDs, lamps, groceries, and baseball bats. One of the easiest ways to determine whether a good is tangible or not is to ask if a person could physically touch it or pick it up.
Detailed explanation-5: -Added value is called utility, which are the attributes of a product or service that make it capable of satisfying consumer’s wants/needs.