BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Width of product mix
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Length of product mix
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Depth of product mix
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Consistency of product mix
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Detailed explanation-1: -Consistency refers to how closely related product lines are to each other. It is in reference to their use, production, and distribution channels. The consistency of a product mix is advantageous for firms attempting to position themselves as a niche producer or distributor.
Detailed explanation-2: -4 Dimensions of a Product Mix You can visualize a company’s product mix by breaking it down into four dimensions: length, width, depth, and consistency.
Detailed explanation-3: -The consistency of the product mix refers to how closely relate the various product lines. are in end-use, production requirements, distribution channels or in some other way. For example:-P&G product lines are consistent insofar as they are consumer products that go through. the same distribution channels.
Detailed explanation-4: -Depth. A product mix’s depth refers to the number of variations in each product line.
Detailed explanation-5: -Product mix consistency is the close relationship between different product lines.