BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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direct marketing.
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transformational appeal.
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interactive marketing.
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informational appeal.
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Detailed explanation-1: -The Endorsement Appeal attempts to persuade people by using celebrities or credible people to endorse their products. The idea with the endorsement strategy is to convince consumers that the people they trust and admire use a certain product, so consumers should, too.
Detailed explanation-2: -Importance. Celebrity branding has become a marketing strategy to help appeal a brand to new consumers. They are a way for brands to increase their sales and grow their market, having a huge influence on society as they are seen as opinion leaders.
Detailed explanation-3: -What is an example of a celebrity endorsement? An example of a celebrity endorsement is H.E.R. becoming L’Oreal Paris’ global ambassador and promoting their hair and makeup products through commercials and other marketing content.
Detailed explanation-4: -For example, a company that sells headphones might reach out to a celebrity musician for an endorsement, as the musician’s fans can use the headphones to listen to their songs.