The John Deere brand might make someone think of a rugged, Midwestern male who is hardworking and trustworthy, which the brand management folks would learn through ..... research.

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

The John Deere brand might make someone think of a rugged, Midwestern male who is hardworking and trustworthy, which the brand management folks would learn through ____ research.

A	brand personification
B	projective technique
C	visualization
D	laddering
E	brand imaging

Explanation:

Detailed explanation-1: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.

Detailed explanation-2: -Visualization requires people to create a collage from magazine photos or drawings to depict their perceptions.

Detailed explanation-3: -A customer-performance scorecard records how well the company is doing year after year on customer-based measures.

Detailed explanation-4: -Focus groups: Focus group is one of the commonly used qualitative research methods. Focus group is a small group of people (6-10) who typically respond to online surveys sent to them.

There is 1 question to complete.

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BUSINESS ADMINISTRATION

MARKETING MANAGEMENT