BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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trademarks
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industrial/professional brands
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trade/brand characters
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market indentifier
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Detailed explanation-1: -What Are Brand Examples? Although brands are generally intangible, we often associate things like products and names with brands. Examples include Apple, Nike, Coca-Cola, Advil, and Tylenol.
Detailed explanation-2: -For example, Nike is the brand name used on most products manufactured by Nike, Inc. In this example, the business name and brand name are the same. However, a business name and brand name don’t have to be the same.
Detailed explanation-3: -A brand character is the personality of your company. It’s how you want people to perceive your business, and it should be reflected in everything from your marketing materials to the way you answer customer service calls. Your brand character should be consistent across all channels and unique to your company.
Detailed explanation-4: -Selecting a brand name is one of the most important product decisions a seller makes. A brand name reflects the overall product image, positioning, and, ideally, its benefits.