BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The manager of this company not only care about the customer, but also the environment and the societal well being. They produce good quality product and practice green marketing. This company uses ____
A
Production Concept
B
Product Concept
C
Sales Concept
D
Marketing Concept
E
Societal Marketing Concept
Explanation: 

Detailed explanation-1: -Green marketing is not limited to government or nongovernment organizations, nor is it solely an activ-ity undertaken by consumers. Manufacturers, wholesalers, retailers, and services firms each has opportunities to contribute to green marketing.

Detailed explanation-2: -Green marketing is typically practiced by companies that are committed to sustainable development and corporate social responsibility. More organizations are making an effort to implement sustainable business practices.

Detailed explanation-3: -Green Marketing Practices Using environmentally friendly materials in products. Promoting the use of recycled or recyclable materials. Encouraging customers to repair and reuse products rather than buying new ones. Offering products that are energy-efficient or have a low carbon footprint.

Detailed explanation-4: -According to Peattie (2001), the evolution of green marketing has three phases. First phase was termed as “Ecological” green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems.

There is 1 question to complete.
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