BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Production Concept
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Product Concept
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Sales Concept
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Marketing Concept
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Societal Marketing Concept
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Detailed explanation-1: -Production Concept-focuses on the internal potentials of the company and not based on the desires and needs of the market.
Detailed explanation-2: -The Marketing Concept focuses on the needs of the buyer. 2. The Sales Concept is preoccupied with the seller’s need to convert his/her product into cash. The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer’s problem (needs).
Detailed explanation-3: -Unlike the marketing concept, which seeks to understand consumer needs, the selling concept seeks prospects and sells the product’s benefits. While marketing concepts might focus on developing new products, the selling concept assumes the product won’t sell without a significant sales effort.
Detailed explanation-4: -Explanation: Which marketing management orientation holds that a firm should have a customer focus to achieve sales and profits is the marketing concept. In this concept, companies have two option to attract their customer.