BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The marketing manager of this company focuses on the quality and image of the product, and knows that customers will buy it because they recognize the product’s worth. This company uses ____
A
Production Concept
B
Product Concept
C
Sales Concept
D
Marketing Concept
E
Societal Marketing Concept
Explanation: 

Detailed explanation-1: -Production Concept-focuses on the internal potentials of the company and not based on the desires and needs of the market.

Detailed explanation-2: -The Sales Concept focuses on the needs of the seller. The Marketing Concept focuses on the needs of the buyer.

Detailed explanation-3: -Peter Drucker once said that the aim of marketing is to “make selling superfluous” (Drucker 1973). In other words, he believed that marketing is all about making products somehow sell themselves, so that getting products to move become easier.

Detailed explanation-4: -Explanation: Which marketing management orientation holds that a firm should have a customer focus to achieve sales and profits is the marketing concept. In this concept, companies have two option to attract their customer.

There is 1 question to complete.
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