BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The marketing manager of this company only focuses on the quantity of the product, product availability and low price to appeal itself to the customers. This company uses ____
A
Production Concept
B
Product Concept
C
Sales Concept
D
Marketing Concept
E
Societal Marketing Concept
Explanation: 

Detailed explanation-1: -Production Concept-focuses on the internal potentials of the company and not based on the desires and needs of the market.

Detailed explanation-2: -Explanation: Which marketing management orientation holds that a firm should have a customer focus to achieve sales and profits is the marketing concept. In this concept, companies have two option to attract their customer.

Detailed explanation-3: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

Detailed explanation-4: -Customer-oriented marketing strategy involves the use of user and target market research to understand customer needs and behaviors, then tailoring the perfect approach to connecting with, and converting them.

There is 1 question to complete.