BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The marketing manager of this company only focuses on the quantity of the product, product availability and low price to appeal itself to the customers. This company uses ____
A
Production Concept
B
Product Concept
C
Sales Concept
D
Marketing Concept
E
Societal Marketing Concept
Explanation: 

Detailed explanation-1: -Production Concept-focuses on the internal potentials of the company and not based on the desires and needs of the market.

Detailed explanation-2: -Explanation: Which marketing management orientation holds that a firm should have a customer focus to achieve sales and profits is the marketing concept. In this concept, companies have two option to attract their customer.

Detailed explanation-3: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

Detailed explanation-4: -Customer-oriented marketing strategy involves the use of user and target market research to understand customer needs and behaviors, then tailoring the perfect approach to connecting with, and converting them.

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