BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The owner of a brand must protect the brand from infringement.
A
True
B
False
Explanation: 

Detailed explanation-1: -A: The Registered Proprietor of a trademark can create establish and protect the goodwill of his products or services, he can stop other traders from unlawfully using his trademark, sue for damages and secure destruction of infringing goods and or labels.

Detailed explanation-2: -There is no better protection for products than trademark registration. A registered trademark would give a brand complete ownership of the word (like a brand name), logo, tagline, phrases etc. that are used to identify and distinguish from other businesses and can further be used to enforce against an infringer.

Detailed explanation-3: -When a brand is registered and given legal protection, then it becomes a trademark.

Detailed explanation-4: -A trademark is a brand or part of a brand that is given legal protection; it protects the seller’s exclusive rights to the use the brand name or brand mark.

Detailed explanation-5: -Brand protection is the safeguarding of a company’s intellectual property (IP) against bad actors seeking to illicitly profit from its IP, including its trademarks, domain names, design marks, trade dress and patents, regardless of where they are located online.

There is 1 question to complete.