BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Brand Mark
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Brand Name
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Trade Mark
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All of the above
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Detailed explanation-1: -A brand mark is the part of a brand that can be recognized but is not utterable, such as a symbol, design, or distinctive coloring or lettering … A trademark is a brand or part of a brand that is given legal protection; it protects the seller’s exclusive rights to the use the brand name or brand mark.
Detailed explanation-2: -A part of the brand which can not be spoken is known as a brand mark. It appears in the form of a symbol, design, distinct colour or lettering.
Detailed explanation-3: -Brand Name: The pronounceable part of a Brand is called Brand Name Brand Name is the verbal component of Brand.
Detailed explanation-4: -The term “trade mark” is inclusive of the term “brand” but not all popular brands may be a registered trade mark.
Detailed explanation-5: -4. A brand is NOT what you sell. Companies sell products, services or experiences. Those things can be bought by a customer in exchange for money.